Information technology major IBM has signed a 10-year strategic outsourcing agreement with cable and broadband distribution player Digicable, for an initial outlay of Rs 380 crore.
As part of this agreement, IBM will support the integration of Digicable’s digital media content delivery and value added services’ applications with its core business technologies and processes.
“The business landscape is changing continuously, competition is getting intense and customer demands are increasing exponentially. It is imperative to differentiate ourselves by constantly evolving new and exciting service offerings to attract and retain customers, ably supported by a partner who understands our business and provides significant value-add,” said Jagjit Singh Kohli, MD & CEO, Digicable.
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