Instagram launches new collaborative feature for Reels in India and UK

The feature enables two users to jointly content with each of their followers

Instagram said Wednesday it is testing a new feature called ‘Collab’, which will let people collaborate on Feed Posts and Reels.

The feature is being rolled out in India and the United Kingdom.

With ‘Collab’, one user can now invite another as a collaborator on the post or reel. If the invitee accepts, both accounts will appear in the post or reel header, and the content will be shared with the followers of both users.

Reels is Instagram's short-video format, and has been very popular with creators on the platform.

"Collaborating is a huge part of how people connect on Instagram. With ‘Collab’, you can invite a collaborator to your Feed Post and Reels, so they can share the content with their followers. If they accept, then they’ll be shown as an author, the content will be shared with their Profile Grid and their followers in Feed, and you will both see your shared feedback," said Instagram in a statement.

The Facebook-owned platform is only testing the feature with a small percentage of its global community now.

How it works

- Upload a feed post or create a Reel as you normally would.

- When you get to the end of your share screen, you’ll see the option “Tag People”.

- Clicking on “Tag People” will allow you to now invite a collaborator by clicking “Invite Collaborator.”

- You can now search for an account and add it as a collaborator. Note that the account will need to accept your invitation. Only public accounts that are receiving the test experience can be invited to ‘Collab’/co-author.

- Once the account has accepted the collaboration invite, it will be added to the tag screen and also noted in the header of your post.