Lazada, Uber, Netflix take on Amazon Prime with new subscription service

LiveUp will pool together benefits from the Alibaba-owned ecommerce websites: Tech in Asia

Lazada announced today the launch of a new membership program in collaboration with its recent acquisition, online grocery delivery service Redmart. The program, called LiveUp, will bring the two companies together with four more international online brands: Taobao Collection, Netflix, Uber, and UberEats.

LiveUp will pool together benefits from the Alibaba-owned ecommerce website and all the other services. It’s subscription-based, with an annual fee of about US$36. To start with, the subscription will be offered at US$21.

In many ways, this is Lazada and Redmart’s answer to Amazon’s Prime service, which includes benefits like same-day delivery and access to the company’s video streaming service. The US ecommerce juggernaut has delayed its Southeast Asia market entrance, but its arrival is hotly anticipated.

Unlike Prime, however, which offers benefits exclusively on Amazon, LiveUp bunches up perks from a range of companies and services.

“We thought it was very powerful to bring to the customers something they really wanted across multiple services, to have a much better offering than what Amazon will bring to them,” says Alexis Lanternier, CEO of Lazada Singapore.

The program is aimed at consumers who primarily go online for shopping, entertainment, transportation, and food delivery. The companies call them the “online lifestyle natives.” “That’s the term we use for people who are very savvy shoppers but are time-starved and want affordable convenience,” says Redmart CEO Roger Egan.

Between Lazada, Redmart, Uber, and Netflix, this covers a broad range of Singaporean customers.

Benefits include rebates from Lazada and Redmart purchases, free and faster delivery from Lazada and its recently launched Taobao Collection component, discounts on Uber and six months off a Netflix subscription.

This is an excerpt from the article published on Tech In Asia. You can read it here
This is an excerpt from the article published on Tech In Asia. You can read it here.