LeEco launches its ecosystem membership in India; unveils Le 1s smartphone

Chinese internet and technology company LeEco today unveiled its ecosystem membership program in India, coupling with its "Made for India" Superphone Le 1s Eco. Its entertainment streaming and on demand services in India will range from music, sitcoms, movies and sports.

For its content ecosystem, the company announced its collaboration with Eros Now, YuppTV and Hungama.

William Lee, Content VP of LeEco, APAC, said, "Today we launched our innovative LeEco membership program with partnerships with Eros Now, Hungama andYuppTV. LeEco is the sole company that delivers a membership program which integrates terminals, clouds and applications in India. Indian Superfans can enjoy more than 2,000 movie titles through Le Vidi, over 100 TV channels via Le Live, and 2.5 million music tracks under LeEco membership."

LeEco announced its Supertainment package for Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000. For the first flash sale in Flipkart at 2pm on May 12th, LeEco will offer the Supertainment package at a price of Rs 9,999. The registrations for this will start from 2 pm on May 3, 2016.

Le 1s Eco is the first "Made for India" Superphone being integrated with a content ecosystem, which includes Le Vidiof more than 2,000 movie tiles and Live of over 100 TV channels and LeEco Music of 2.5 million tracks.

Le 1s Eco is equipped with a powerful Helio X10 MediaTek Processor, 1.8 GHz with a 3 GB of RAM. The 5.5" inch (403 ppi) screen of 1920 x 1080 resolution comes with 13 MP rear camera and 5 MP front camera.

LeEco entered the India market with the launch of its Superphones in early 2016 - the Le 1s and the Le Max. The devices which are exclusively available on Flipkart.