Lenovo develops strategy for SMB market

Lenovo, the fourth largest computer manufacturer, is betting on the emerging markets to drive its growth. India is one of the key emerging markets for the PC major. But, it continues to be a little weak in the SMB segment. To ensure that it does not miss the bus, it has developed some strategies to gain momentum in the segment.

It has set up a dedicated product structure aimed at the SMB segment. According to the company, for the first quarter, it grew in excess of 12 per cent in the space. But, "it's from a low base," said Rory Reed, President and COO, Lenovo Group Ltd. The company has tailor-made products and have a dedicated product structure to gain traction in the SMB segment.

The company has the Thinkpad Edge, Lenovo B, V and C series aimed at the segment. Its different from what an enterprise needs.

The company claims, it has moved strongly in the consumer space. But, the space where it needs more traction is the SMB segment that needs tailor-made solutions featured to the right network and office packages bundled into the solutions.