Nokia to focus more on enhancing services portfolio

Buoyed by a large customer base, leading Finnish-mobile handset manufacturer Nokia said it would focus more on enhancing its "services" portfolio.

"An average customer expects more from a mobile phone," Nokia India Vice-President and Managing Director D Shivakumar told reporters here.

In Bangalore alone, he said, more than 50 per cent of customers listen to radio using their mobile phones, while more than 95 per cent users prefer to take pictures using their phones than a camera.

Nokia was offering a wide range of services because of its customer base and "what the consumers expect from their mobile phone".

Customers expect much more from their mobile phones as they are "living life virtually on their mobile phone 24x7". "We have to develop applications relating to what consumers expect," Shivakumar said.

On "Nokia LifeTools", a service which the company has launched for the first time, he said comprises agricultural information that enables farmers to access latest mandi rates and or learn spoken English using their mobiles.

"It is because of these reasons Nokia shifted into services category", he said.

According to Shivakumar, more than 200 million people in India have a Nokia in their hands and globally it was more than a billion.