Rediff introduces group deals service in 40 cities

Rediff.com India Limited said it has introduced its group deals service, named Rediff Deal Ho Jaye!, offering listings of new local services at discounted prices. Rediff said it has an audience of more than 15 million visitors per month and it offers advertisers the ability to reach consumers in 40 cities throughout India. The service also enables consumers to learn about exciting things to do in their cities, to try out new services at significant discounts and to stay informed about new deals.

“With the introduction of this new feature, Rediff now offers local merchants and business owners options for reaching consumers beyond the traditional scope, building upon our e-commerce platform. Merchants will now have the ability to take advantage of Rediff.com’s reach to generate business through new customers by offering special discounts and promotions on Rediff Deal Ho Jaye!,” said Ajit Balakrishnan, Chairman and CEO, Rediff.com.

The company said, Deal Ho Jaye! will help consumers discover new services and experiences in their city, such as restaurants, spas, hotels, health care, tattoos, hobby classes, adventure sports and other local attractions across 70 categories and at 30-60 per cent discounts.