The YouTube videos you watch can be tracked

Researchers have found that our online video viewing habits can be tracked

YouTube videos can be tracked
Photo courtesy: www.youtube.com
IANS London
Last Updated : Mar 16 2017 | 9:17 PM IST

If you thought what you watch on YouTube is no one's business, you could not be further detached from reality. Researchers have found that your online video viewing habits can be tracked.

Gaps in YouTube's encryption enable both government intelligence agencies, hackers and internet marketers to determine which videos a user is watching, said the researchers.

"We built a simple yet robust machine-learning algorithm that can identify which video you watched — within a predetermined set of videos — with a high degree of accuracy," said one of the researchers Ran Dubin from Ben-Gurion University of the Negev (BGU) in Israel.

"The algorithm is based on an in-depth study of how video services work, how video content is encoded and how a video player requests information to play it," Dubin said.

Dubin was able to use this algorithm to determine if someone had watched a specific video from a set of suspicious, terror-related videos.

Intelligence agencies could access this technology for tracking terrorists or other suspicious individuals.

Internet marketing companies could track the number and make-up of viewers watching an ad, according to the research presented at the Black Hat Europe meeting in London.

"It's important to know that video encryption is not as secure as we once thought," Dubin said

"Google, YouTube's parent company, is not likely to patch the gaps, since it would be prohibitively expensive to create a traffic obfuscation mechanism for every user's every video request," he added.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 16 2017 | 9:16 PM IST

Next Story