Vodafone to increase rural base

Telecom services provide Vodafone is looking to increase its rural customer base in Gujarat through state government-run schemes such as E-Mamata - a mobile phone-based technology aimed at reducing maternal and infant mortality in the state. "We are the exclusive partner of Gujarat government for the E-Mamata initiative. Of the over 16 million Vodafone customers in Gujarat, over 70 per cent are in rural areas," said Brajesh Bajpai, business head- Gujarat, Vodafone West Ltd at a media interaction on Tuesday. Nationally, of the over 250 million customer base for the company, nearly 74 per cent have rural base.