Wipro Tech scripts new strategy

CII MARKETING SUMMIT 2006

Wipro Technologies has come up with two new strategies - product engineering and package implementation for startups and large sized IT businesses.

The reason sought by the company was that very few players in research and development have jumped into this pool. With the help of the strategy, the company wants to establish itself as a complete R&D company.

It will also co-opt companies involved in research relating to IP creation, chip manufacturing, software programming and more. Wipro is also looking to partner with companies in Taiwan and Thailand.

It has come up with another strategy to boost its products. The 3A strategy "" awareness, advocacy and applying thoughts "" addresses Fortune 1000 companies based in the US, Europe and Japan. The strategy directly targets the IP address of the company and individuals found favouring the Wipro brands.

The company has revealed that with the implementation of the strategy, readership of its newsletter has gone up considerably, website hits have also increased, whereas, nearly 12 per cent of readers have forwarded news regarding its services.

Wipro Technologies chief marketing officer Jessie Paul said, "We will not be pouring in more money to do marketing of their products separately to get International customers. Instead, we will be targeting IP address of the visitor at Wipro's website".

Unlike, IBM, SAP, Accenture and more, an India origin company cannot afford advertisement rates of international publications.

"The strategy adpoted to directly target the IP address of the company is found to be economical, increases revenues and help us to reduce wastage of resources," Jessie added.

The company will also release a book named "Bangalore Tiger", written by Steve Hamm on the success story of Wipro in October this year.

The price of the book will be priced around $25 in the US and Rs 300 in India.