Indian companies shift focus towards preventive care, wellness programmes

Post Covid-19 pandemic, there has been a notable shift in median benefit offering by Indian companies to its employees, which includes enhanced focus on preventive care, wellness programs, and personalized benefits, according to a report by Prudent Insurance Brokers from data of over 3,000 organizations, covering 30 lakhs employees.

Companies are now rapidly shifting towards outpatient department (OPD) benefits, and emphasizing on preventive screenings, annual checkups, and mental health support. Further, mental wellness has become a core part of employee well-being programs, with 74 per cent of employers incorporating mental health services. Additionally, companies are defined benefit structures to defined cost structures, giving employees greater flexibility in choosing benefits tailored to their needs. Also, demand for pet care benefits is rising, particularly in IT/ITES and E-commerce sectors, catering to younger employees and those with pets, according to the findings.

Highlights of major sectors
Sectors	Findings
Automotive

51% of cos offer graded sum insured; 77% provide maternity coverage Accident & Life covers have seen slight increase in higher brackets

BFSI

66% offer graded sum insurance 94% ogranisations provide maturity benefits CTC linked accident & life insurance benefits

E-commerce

61% of companies provide flat family floater sum insured New covers include maternity-related complications and menopause   Greater emphasis on mental health coverage and offering personalised benefit cover

FMCG

63% offer a graded sum insured offering flat family floater cover, there is a shift in the median value OPD benefits are offered by 7% of organizations
Source: Prudent Insurance Brokers