Ace CRM professional Shailendra Tripathi revamps the author space with his best seller
.
Shailendra Tripathi is a pharmaceutical Sales and marketing professional who has been coaching people and building capacity to deliver superior business results while transforming people and businesses over 20 years now. A mentor and teacher par excellence, Shailendra has been contributing to academia as a visiting faculty for Customer Relationship Management.
Not only this, Shailendra is also a Certified Transformation Coach and a blogger who has hands on experience of over two decades in building customer relationships, business management, creating & re shaping markets, building differentiated products, driving belief shifts through disruptive strategies to dislodge the dominant belief and thus influencing the customer buying behaviours, acquiring and retaining them.
A staunch believer of giving back to the society in general whatever one has acquired throughout their lives, Shailendra has contributed immensely towards coaching & people development with proven track record in cross geographies, cross functions, cross therapies of global patented & local brands, cross Global and Indian MNC organizations.
Driven to reform how inpiduals view the vocation of CRM and the various aspects to it, Shailendra Tripathi has come up with an unprecedented book called CRM in Pharmaceutical and Healthcare Marketing which plays with some unparalleled content that provides an in-depth insight to inpiduals on untouched topics of Understanding the true meaning of CRM and how it works. Creating long term partnerships over transactional relationships. It further elaborates on the evolution of CRM in pharmaceutical and healthcare.
Moving to the chapters of why prescribers switch and where is the sweet spot in prescribers loyalty mix, the book also takes one through delving deep into learning the importance of customer acquisition Vs long term retention, retaining profitable customers and enhancing business from them, identifying profitable customers and creating a loyal customer base, understanding economics of relationship, zero customer defections, customer lifetime value, ACURA and ABC model, Choice matrix, market share Vs customer share etc.
Other important portions of the book include understanding CRM architecture, software and various collaborative tools with developing sales automation and marketing automation tools to enhance marketing effectiveness and preparing CRM tools for a company, amongst the many.
The mettle of the book was proved when during the launch of the book, Shailendra kept the initial 3 days of launch free for everyone and the book became best-selling in the category. Available on Amazon in both paperback as well as Kindle edition, this insightful book is also available on Flipkart, Google book store both nationally and internationally. Published by Clever Fox Publishing, one can purchase the book online from Online Clever Store.
Going by the belief that doing business is important but how you do your business is equally important, Shailendra Tripathi is initiating some very integral conversations which he expects his fellows in the field to take ahead. He is also committed to bring a ball game change in moulding the transactional relationship between customers and businesses to make it more personalised and growth oriented.