The industry’s growth is likely to be led by accelerated adoption of premium services, including a shift to non-voice services in the CRM segment, a surge in digital payments in the transaction services segment and evolution of analytics-based offerings in the KPO segment.
More tailwind is expected from the travel segment, which is poised for double-digit revenue growth, further augmenting ITeS growth. The ITeS employee base, though, is expected to grow 0-1 per cent as companies adopt a cautious approach due to deferred discretionary projects, with firms prioritising internal programmes for cost optimisation and efficiency improvement, emphasising skill-based additions over scale.
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