Instamart partners Hindustan Petroleum for LPG cylinder delivery service

Bengaluru consumers can order HPCL's 10 kg HP Navya composite cylinder and 5 kg metal cylinder on Instamart without needing an existing domestic LPG connection

Quick commerce (qcom) platform Instamart on Wednesday said it has partnered with Hindustan Petroleum Corporation Limited (HPCL) to launch an on-demand liquid petroleum gas (LPG) cylinder delivery service. 

The launch also marks the debut of HPCL's newly launched HP Navya, its next-generation 10 kg composite LPG cylinder, on Instamart. 

The service will initially go live in Bengaluru, where consumers can order HP Navya, which is lighter, corrosion-resistant and designed for modern living.

 

The cylinder features a translucent body that enables customers to conveniently monitor the gas level. Additionally, the 5 kg metal LPG cylinder will also be available. 

Customers can order cylinders without an existing domestic LPG connection, making this a flexible, on-demand option for a wider range of consumers. This includes students, working professionals and smaller households. 

While ordering, consumers can log on to Instamart, select their preferred 10 kg composite LPG cylinder or 5 kg metal LPG cylinder, add it to their cart, and place an order.

 

The company said that first time purchases will be for new cylinders, and thereafter, consumers can place refill orders by returning the empty HPCL cylinder at the time of delivery.

 

First time orders will require identity verification with proof-of-delivery documentation. 

The orders will be fulfilled via HPCL's authorised distributor network and delivered by the distributor’s trained personnel under applicable safety and regulatory protocols. 

Commenting on the development, Amitesh Jha, chief executive officer (CEO) of Instamart said, “Instamart has expanded its consumption use cases well beyond groceries to become part of everyday life. With HPCL, we're extending that convenience to an essential household service, bringing LPG onto Instamart while maintaining the safety and reliability standards consumers expect.”

 

Amit Garg, director of marketing at HPCL, said, “We are making LPG more accessible and convenient for Naya Bharat with a focus on safety, trust and reliability that customers associate HP Gas with...Through the Instamart platform, we will reach customers through a fast, convenient and digitally-enabled platform. It will make HP Navya Composite LPG cylinders more accessible while enhancing the overall customer experience.”