On Wednesday, July 17, TTML said fuelled by India's growing digital acceleration, small and medium Enterprises (SMEs) are rapidly leveraging Cloud for their competitive edge, according to a new ‘SME Digital Insights’ study by Tata Tele Business Services (TTBS) and Cyber Media Research (CMR). A significant 58 per cent of SMEs nationwide believe they have a high level of digital maturity and are at the forefront of this ongoing digital shift. In FY2024, a whopping 50 per cent of the surveyed SMEs are leveraging Cloud for their business expansion, TTML said in a statement.
The enterprise telecom market in India is characterised by rapid digital transformation, continued evolution of use cases for 5G technology, heightened focus on security and compliance, increasing adoption of cloud and managed services, demand for unified communication solutions, industry-specific requirements, and government-driven digital initiatives.
With businesses expanding their digital presence and embracing remote work setups, security remains a top priority, driving an increase in the adoption of enterprise security solutions. Furthermore, the pursuit of omni-channel customer engagement, elevated experiences, and brand loyalty is spurring demand for advanced business communication and marketing solutions such as cloud communications and omnichannel platforms like WhatsApp for Business, TTML said in FY24 annual report.
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