These are the self-made, usually first-generation, aspirational new-rich who were fuelling the India story. Today, they are taking hits as if from a multi-barrel rocket launcher. Fuel prices continue to stay high, income taxes are oppressive, you hear from them a rising clamour that the state gives them too little in return for their taxes. Their tax breaks on mutual funds, equity, property capital gains, and bonds are vapourising. They are also hit by rising costs in areas that may not be captured in our headline inflation figures. The rising costs of private education for their children, for example.