"A crucial requirement here, and it cannot be overstated, is that users must have the option to opt in. This means a consumer can decide whether or not they want to engage in exchanging messages with third parties," said Gautam Busi, Partner, Technology and Privacy, King Stubb & Kasiva.
“This is significant due to the potential risk of spam and scams,” Busi added.
The discussion around cross-messaging functionality, also known as 'interoperability', started with the European Union’s Digital Markets Act (DMA) last year.
It classified six big internet giants, including Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft, as 'gatekeepers' and asked them to open their platforms for third parties to inter-operate.