Preliminary market estimates show day-one demand for the iPhone 18 Pro series up 15-28% in India, with the new burgundy shade replacing last year's orange as the top choice
Apple absorbs part of the impact of taxes, import duties and retail margins on the iPhone 17 as it looks to expand its presence in the fast-growing Indian market
Apple has started rolling out iOS 27 in India with the new Siri AI, expanded Apple Intelligence features, new child safety controls, and other changes across eligible iPhones
Apple's latest price increases could push some Indian buyers towards refurbished iPhones, lifting demand for older premium models even as limited supply keeps prices firm
Retailers expect high-end smartphone sales to rise 5-10 per cent as consumers rush to buy iPhone 17, Pro and Pro Max models before stocks at older prices run out
Apple is raising prices across its iPhone portfolio as smartphone demand weakens, but India's premiumisation trend could help protect its revenue growth, says analysts
Apple has raised prices of the iPhone 16, 17e, 17 and Air in India after launching the iPhone 18 Pro series and iPhone Duo, with the biggest hike reaching Rs 65,000
Apple's Surprise and Shine event brought its first foldable iPhone, the iPhone Duo, alongside the iPhone 18 Pro series, new Apple Watch models and AirPods 5
Apple could raise India's share of global iPhone production to 30-35% over five years as John Ternus takes charge and India gains a deeper role in its supply chain
Apple has launched the new Mac Studio with M5 Max and the new M5 Ultra, bringing higher CPU and graphics performance, faster storage and up to 512GB of unified memory
Apple could face nearly $300 higher BoM costs on the top iPhone 18 Pro Max, but tiered pricing, financing, services and its premium positioning could let it limit the price increase on entry-level
Several leading Chinese brands recorded double-digit shipment declines during the quarter as demand shifted towards companies with greater scale and more stable supply chains, noted IDC
Apple outpaced rivals in the global PC market in Q2 2026, driven by the MacBook Neo. IDC says demand in India remains strong despite the recent price increase
While Apple is investigating a reported cyber breach at Tata Electronics, the reported incident highlights growing cybersecurity risks across India's manufacturing ecosystem
India's smartphone exports to the US surged 47% in April, led by Apple, underscoring the company's continued push to expand iPhone manufacturing in the country
As Apple's App Store rules come under CCI scrutiny, India could join global regulators in pushing the company to loosen control over payments and app distribution within its tightly held iOS ecosystem
