Britannia Plans

Biscuits maker Britannia Industries is strengthening its regional strategy and localising products to compete more effectively with the emerging regional players, Managing Director and CEO Rakshit Hargave said. Britannia, which also makes cakes and breads, has created smaller, empowered teams and increased localisation efforts to respond to growing competition from regional brands that are gaining traction in local markets, he said. "We are localising our product, we have created a team of many Indians, we are empowering regional teams," Hargave said on the sidelines of an event organised by industry body FICCI. Hargave said local companies with regional products are a "reality" and require a differentiated competitive approach. "If we have to compete with them, we have to compete with them on an even scale," he said. He did not comment on the pricing strategy but said Britannia enjoys the strength of a nationally recognised brand; success at the consumer level depends on matching

Berry, who was serving as the Executive Vice-Chairman and MD at Britannia, also got re-designated as the CEO in May following Rajneet Kohli's resignation in March

Britannia Industries aims to boost volume-led growth by investing in core brands, expanding its regional focus, and staying price-competitive across markets, says MD Varun Berry

An increased preference towards healthier food items has been registered since Covid-19. Consumers are now taking more time to read product labels before going for a purchase

The maker of Good Day and Marie Gold biscuits saw its PBIDT at ~861.3 crore

Berry told Business Standard in an interview that the company was aiming to increase its revenues from cheese products by five times within the next five years

Britannia Industries Limited Friday announced an investment of Rs 94 crore for the expansion of its manufacturing plant in Odisha's Khurda district to cater to the growing demand for its products

The rural demand remained stable during the coronavirus outbreak and the company will focus more on its core products, its managing director Varun Berry said

Britannia Industries is planning to invest Rs 200 crore over next 2-3 years to expand its production capacity.