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Despite AI agents and chatbots increasingly becoming a part and parcel of customer service, they have yet to significantly reduce customer service wait times, with a report revealing that Indian consumers spent over 15 billion hours last year waiting to lodge customer service complaints. The ServiceNow Customer Experience report analysed the widening gap between rising customer expectations and the reality of service delivery. It surveyed 5,000 Indian consumers and 204 Indian customer service agents. As many as 80 per cent of Indian consumers now rely on AI chatbots for essential services like checking complaint statuses and product recommendations. Yet, these same consumers collectively spend an astounding 15 billion hours on hold each year, according to the report. "While some headway has been made-- the average Indian spent 3.2 hours less time waiting for an issue to be resolved than the previous year--there is still a considerable gap between customer expectations and service ..
Mercedes-Benz India on Tuesday said it has appointed Amrit Baid as Head of Marketing and Customer Journey with effect from February 1, 2024. Baid, who is currently associated with Region Overseas Marketing team of Mercedes-Benz Malaysia, succeeds Pradeep Srinivas who moves to Mercedes-Benz AG headquarters taking up a global role. "Amrit is a home-grown talent with a proven record of strategizing and delivering key marketing campaigns in India. He now joins us from Region Overseas Malaysia, where he successfully steered various projects to integrate and optimise digital customer experience," Mercedes-Benz India Vice President (Sales & Marketing) Lance Bennett said in a statement.