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Expecting 2026 to be a 'favourable year', with policy tailwinds as tax reliefs and GST reforms, along with benign commodities, the Indian FMCG industry looks for a high single-digit volume growth, improvement in margins and comeback of the urban demand, which is a vector of growth. Benign inflation will help expand gross margins, enabling companies to invest more in advertising, the lifeblood of FMCG (Fast-Moving Consumer Goods). However, the companies also need to rethink their media strategies, as traditional media is losing relevance amid evolving consumer habits and preferences, driven by where, how, and how much time different age groups spend on media. FMCG companies are also expected to invest in new technologies -- from automation and analytics to AI-driven demand forecasting, supply chain optimisation, and personalised consumer engagement and same-day and 1030 minute Quick-Commerce deliveries are expected to be the critical pillar for omnichannel growth ...
Sales growth in Indian FMCG sector slowed to 5.4 per cent in volume during September quarter mired by disruptions due to GST rate changes, though value growth jumped to 12.9 per cent, according to the latest report from data analytics firm NielsenIQ. The rural market also slowed down from 8.4 per cent to 7.7 per cent year-on-year, but continued to outpace the pace of sales in urban areas for the seventh consecutive quarter, the report said. "The market recorded a 5.4 per cent rise in volume alongside a 7.1 per cent increase in prices, with unit growth outpacing overall volume growth signalling a stronger consumer preference for smaller packs," it said. Urban market, which forms bulk of fast-moving consumer goods (FMCG) demand, is recovering moderately, particularly in smaller towns. Sequentially, it experienced slowdown. Rural market, which is of small packets, is driven by affordability, accounts for around 38 per cent of the FMCG demand. "Rural India has recorded a 7.7 per cent
Homegrown FMCG player Emami Ltd on Monday reported a 29.7 per cent decline in consolidated profit after tax at Rs 148.35 crore in the second quarter ended September 30, 2025, impacted by temporary trade disruption in expectation of GST rate cut and excessive rains affecting certain product categories. The Kolkata-based company had reported consolidated profit after tax of Rs 210.99 crore in the second quarter last fiscal, Emami Ltd said in a regulatory filing. Consolidated revenue from operations in the second quarter was lower at Rs 798.51 crore, as compared to Rs 890.59 crore in the year-ago period, it added. Total expenses in the quarter under review stood at Rs 619.98 crore, as against Rs 640.12 crore in the same period a year ago, the company said. Emami said the GST rate reduction from 12 per cent or 18 per cent to 5 per cent is structurally positive, laying the foundation for long-term demand acceleration, as nearly 88 per cent of its core domestic portfolio benefited from t
FMCG companies selling soap to soft drinks in the Indian market reported some impact on their sales in the September quarter from disruption owing to GST reforms, along with unusually heavy rains in parts of the country, but they see growth in the coming quarters, helped by favourable macro-economic conditions. Leading global markers, including Unilever, Reckitt, Heineken, PepsiCo, and Coca-Cola, in their respective earnings calls, have mentioned challenges they faced due to disruptions in trade channels in September. "Our emerging market performance is improving; India, in particular, is very well positioned over the medium term. The GST reform has had some impact in the short-term, but we believe it is very good news for 40 per cent of our portfolio with close to a 10 per cent price reduction," Unilever CEO Fernando Fernandez said. British FMCG major Reckitt said its net revenue growth in India was impacted in the September quarter due to the implementation of new GST slabs; ...
TechnoSport, one of India's fastest-growing activewear brands, on Sunday said it will invest about Rs 200 crore to open 300 exclusive outlets across the country over the next two years, as part of its aggressive retail expansion, a company official said on Sunday. The company's promoters, who have roots in Kolkata, had so far relied on general trade. The decision to expand through exclusive brand outlets (EBOs) follows a 40 per cent compound annual growth rate (CAGR) since 2022, driven by traction in modern retail, e-commerce and brand stores. "We have opened our 21st exclusive brand outlet on Sunday, and that is in Kolkata. With this, we now have two stores in West Bengal. Our plan is to scale up to 300 stores nationwide over the next two years at an estimated capex of Rs 200 crore," TechnoSport CEO Pushpan Maity told PTI. He said that eastern India will account for around 30 per cent of the new stores, underscoring the brand's focus on the region. The company is also investing R
With competition from regional players intensifying, Britannia Industries is taking a localised approach of looking "at India not just as one country but as many countries within" to stay ahead of rivals and scale up the strategy going forward, according to Vice Chairman & Managing Director Varun Berry. Britannia, maker of Good Day, Marie Gold, and Tiger biscuits, would not go for a price war; it would leverage its brand strength, execution, and network of 70 factories and a vast distribution spread across the country, making its product available down to the lowest population strata, he said. About margins, Berry said it has gone up through cost optimisation initiatives. Britannia has been doing cost optimisation of almost 2 per cent of revenue saving for almost last 13 years. "And as we go forward, we are looking at seeing if we can continue with that 2 per cent, and we certainly have a line of sight to do that," said Berry. Moreover, commodity inflation on input materials is ...