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Gold prices are expected to remain "elevated and volatile" due to geopolitical tensions, Titan said, but expressed optimism about the long-term growth prospects of the jewellery market on favourable demographics and its safe-haven appeal. Despite these challenges, the "outlook in India remains positive" due to favourable demographics and the continued relevance of jewellery as a store of value; however, "short-term demand fluctuations may persist", Titan said in its annual report. "Gold prices are expected to remain elevated and volatile, given ongoing geopolitical developments and global conflicts leading to macroeconomic uncertainties," said Titan, a JV between Tata and the Tamil Nadu government. The Tata group-managed firm also said these macroeconomic uncertainties arising from geopolitical developments could lead to shifts in demand patterns across customer segments. "In this environment, there could be shifts in demand segments and the Division will continue to prioritise mar