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Casio India has commenced the sale of its locally manufactured watch models, which will not only deepen its footprint here but also mark a strategic step for its long-term vision for the Indian market. The company, part of the Japan-based Casio Computer Co Ltd, has started the sale of its three locally manufactured models through a third party, and several more watch models are in the pipeline. Earlier in September 2023, Casio had announced plans to start local manufacturing of watches in India, which is a priority market for the company. "This milestone aligns with Casio's efforts to enhance product availability, support national manufacturing goals, and respond more intuitively to Indian consumer preferences," said a statement from Casio India. Casio, which entered into the Indian market in 1996, said the decision to "Make in India" is both a strategic and symbolic step that enables the brand to become more agile and responsive in a market that continues to evolve rapidly in term
Indian consumers are re-evaluating their retail choices and nearly half of them are switching to private labels, according to an EY report which highlights heightened consumer expectations of value, trust and relevance from their purchase experiences. According to the latest EY Future Consumer Index (FCI) India edition, the growing preference for private label products is transforming consumer perceptions, positioning store brands as the favoured alternative to traditional branded options. The EY Future Consumer Index tracks changing consumer sentiment and behaviours across time horizons and global markets, identifying the new consumer segments that are emerging. The 15th edition of the EY Future Consumer Index surveyed over 1,000 consumers across India, between January 24, 2025, to February 20, 2025. The report said the growing preference for private label products is transforming consumer perceptions, positioning store brands as the favoured alternative to traditional branded ...