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Jaguar Land Rover (JLR) India on Tuesday said it has commenced production of the Defender 110 at its Pune facility to cater to its local customers, thereby reducing prices by up to Rs 34 lakh for the fully loaded top-end version. The company said it expects up to a 20 per cent uptick in sales volumes following the move. With this, India becomes the first market outside Europe for local production of Defender, the company said. Global production, however, will continue at JLR's facility in Nitra, Slovakia, which remains the centre of excellence for Defender and will continue to manufacture global variants including Defender OCTA, Defender 90 and Defender 130, it said. In the last three and a half years, the company has sold 9,000 units of the Defender. "The country has embraced Defender for its capability, versatility and unmistakable character. With more than 9,000 Defenders on Indian roads already, and as our highest-selling model, it has moved beyond an SUV to become a cultura
JLR India on Tuesday announced slashing of prices of its Range Rover completely built unit models imported from the UK by up to Rs 75 lakh in anticipation of the India-UK FTA. The key models benefitting from the FTA are Range Rover SV and Range Rover Sport SV, JLR India said in a statement. Under the new pricing, "the Range Rover SV has been repriced from Rs 4.25 crore to Rs 3.5 crore (starting price ex-showroom)", it added. Also, the price of Range Rover Sport SV has been reduced to Rs 2.35 crore from Rs 2.75 crore, significantly strengthening its market positioning, the company added. "The revised prices reflect the new duty structure enabled by the FTA and will be effective immediately," it said. Commenting on the development, JLR India Managing Director, Rajan Amba said,"In anticipation of the India-UK FTA being implemented, we are pleased to extend its benefits to our clients. The updated pricing of Range Rover SV and Range Rover Sport SV underscores our customer-first approa