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Disney films series on 'Mahabharata' to gain stronger foothold in India
"Mythology has always been one of the most popular genres on Indian television," said Mihir Shah, the Mumbai-based vice president at consultancy Media Partners Asia.
Mythological and historical figures seeing remarkable resurgence on TV
Because of the fictionalisation of content, the viewer is more entertained than educated. Are these shows succeeding in grabbing eyeballs?
