Explore Business Standard
ZEE5
ZEE5 aims to make content both affordable and relatable for Bengali audiencesparticularly in tier two and three citiesby aligning pricing and storytelling with local needs and cultural sensibilities, says Rusa Banerjee, Business Head of the streamer's Bangla arm. The OTT platform is trying to keep pace with changing audience preferences by innovating with different genres and storytelling formats to stay relevant and engaging, Banerjee added. "Storytelling in Bengali is evolving fast and so are we. We are actively experimenting across formats, genres, and narrative styles to stay in step with what audiences want today. "We wish to give audiences, hooked to Bengali contents, a platform that reflects their stories, in their language, at a price that respects their wallet and enables them to pay only for what they want to watch," Banerjee told PTI in an interview. On the programming level, she said the platform is deliberately mixing thrillers, dramas, and cultural themes to broaden a
Leading broadcaster ZEE Entertainment Enterprises Ltd (ZEEL) on Monday said it has entered into a strategic equity partnership with Bullet, a new-age content & tech start-up. ZEEL did not share much details on the transactions, but said "it will invest/acquire stake in Bullet". Co-founded by entrepreneurs Azim Lalani and Saurabh Kushwah, Bullet has developed India's first micro-drama application focused on fast-paced, creator-driven content through short duration vertical format episodes targeted towards the younger audiences. "Bullet will be launched within the ZEE5 ecosystem, leveraging its strong user base by enabling access to high-quality, bite-sized entertainment directly through the platform," according to a joint statement. Moreover, to have a pan-India appeal, the application will be available across languages and will harness the company's rich content engine and repertoire of language content, it said. The application will cater to the evolving consumption habits of ...
Over The Top (OTT) content platform Zee5 Global is aiming to double its active subscriber base to 2 million in a year, a top official has said. The platform has witnessed a growing appetite for Indian films like 'The Kashmir Files' by the more discerning diasporic audience, its Chief Business Officer Archana Anand told PTI. The controversial film directed by Vivek Agnihotri has taken the engagement on the platform through the roof, she said, adding that the Telugu hit RRR also helped, with users organising watch parties for their non-South Asian friends. Asked for reasons why the audience loves content like the one in 'The Kashmir Files', termed as propaganda by some, Anand said there is "strong nationalistic feeling" among the diaspora, and added that the story of disenfranchised people makes a connect with the audiences. Zee5 Global launched add-ons in the US, wherein it will be partnering with at least a dozen platforms focused on serving south Asian audiences to offer a wider .