AI startup Perplexity said to submit bid to merge with TikTok's US unit

A merger with TikTok may give Perplexity access to a vast user base and a wealth of data that would feed its AI-driven search engine

TikTok
TikTok’s burgeoning e-commerce operations would also be a potential complement to Perplexity’s efforts to get people to shop on its platform | Photo: Bloomberg
Bloomberg
3 min read Last Updated : Jan 19 2025 | 7:20 AM IST
By Julia Love
 
Perplexity AI submitted a bid to TikTok parent ByteDance Ltd., to merge with its US operations and create a new entity, according to a person with knowledge of the matter.  
The structure would allow most of ByteDance‘s existing investors to retain their stakes, according to CNBC, which cited a person with knowledge of the situation, and reported on the bid earlier Saturday.
 
Representatives for Perplexity and TikTok declined to comment.
 
Finding a buyer for TikTok presents a challenge, not just because ByteDance has balked at the idea of selling but because of the expected price tag. Few companies or individuals could likely afford TikTok, which is estimated to be worth as much as $50 billion.
 
One possibility is a billionaire acquirer, such as Elon Musk – whom the Chinese government is already evaluating as a potential new owner – or a team of investors, like Frank McCourt and Kevin O’Leary, who have publicly trumpeted their desire to take control of the app.

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Perplexity AI, an artificial-intelligence search-engine startup, started 2024 with a roughly $500 million valuation and ended the year worth about $9 billion, CNBC said.
 
A merger with TikTok may give Perplexity access to a vast user base and a wealth of data that would feed its AI-driven search engine. TikTok’s burgeoning e-commerce operations would also be a potential complement to Perplexity’s efforts to get people to shop on its platform.
 
Even so, the deal would be unusual — and very difficult to pull off— for a business of Perplexity’s age and size. Funders typically back startups like Perplexity with an eye to an exit, such as a sale or an initial public offering—rather than the kind of complex financial maneuvers that a merger with TikTok would entail. 
 
The Supreme Court on Friday unanimously upheld a law that would shut down TikTok, the wildly popular social media platform, as soon as Sunday in the US because of national security concerns. President Joe Biden told reporters after the ruling that he would not enforce the ban in his final days in office and that a decision on the app would be made by his successor.
 
TikTok’s China-based parent company is required to find a buyer for its US operations or face a shutdown on Sunday under the law. 
 
TikTok said it will be forced to “go dark” in the US on Sunday unless there’s a clear statement from the Biden administration to service providers that are maintaining its availability.
 
A president can grant a 90-day extension on that deadline if a serious purchase negotiation is underway. 
 
President-elect Donald Trump told NBC on Saturday he “most likely” will give TikTok the reprieve, saying in a telephone interview that he’ll “probably announce it on Monday” — the day of his inauguration to a second term.

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Topics :TikTokAI start-upUnited StatesSocial Mediaonline video apps

First Published: Jan 19 2025 | 7:19 AM IST

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