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India's booming short-form video market is just about getting started, with demand for engaging local content and uptake in smaller locations fuelling growth, Manohar Singh Charan, Chief Financial Officer of homegrown social media platforms ShareChat and Moj said. Differentiated services with regional relevance are driving sustained business momentum and yielding new opportunities for brands to connect with audiences, he added. In an interview with PTI, Charan said the company is on the brink of being EBITDA (earnings before interest, taxes, depreciation and amortisation) positive at a consolidated level. Mohalla Tech is the parent entity of the social media app ShareChat and the short video app Moj. He said hiring will be "cautious", geared to selective and specialised roles as the company gets into the profitability zone. The Google-backed company is also looking to rope in a few more marquee investors before it goes for an IPO in a 24-month timeframe. Charan said the company, i