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Net gains from the art of reinvention

With her lucid writing and relatable takeaways, blogger, content creator, entrepreneur, and influencer Masoom Minawala has successfully translated her life's hard work into an accessible guide

She’ll never Make It: My Journey from Doubt to Dominance
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She’ll never Make It: My Journey from Doubt to Dominance

Nandini Bhatia
She’ll never Make It: My Journey from Doubt to Dominance
Author: Masoom Minawala with Aditi Shah Bhimjyani
Publisher: Juggernaut Books 
Price: Rs 399



The age of the internet has thrown up a host of new professions —bloggers, content creators, entrepreneurs and influencers. And no one personifies these new opportunities better than Masoom Minawala. She is all four — a blogger, a content creator, an entrepreneur and an influencer; or perhaps even more, if we count her styling quotient and adaptability in general. In her book She’ll Never Make It, she looks back at the highs and lows of her 12-year-old