 "Jasmeet Singh Sethi")
Telecom operators must offer differentiated 5G services to monetise the technology, focusing on “use places” like Indian Premier League matches or major concerts as much as use cases, says Jasmeet Singh Sethi, head of Ericsson ConsumerLab, in an interview with Subhayan Chakraborty in New Delhi. Tracking global trends for over two decades, ConsumerLab sees GenAI driving the next wave of 5G adoption in India. Edited excerpts:
Ericsson's latest ConsumerLab report has focused on “use places” instead of traditional 5G “use cases”. Could you elaborate on this approach?
The killer application for 5G isn't a single use case but use places.
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