Our model is built on recruiting consumers into our products: Krishnakumar

We have been trying out all the categories that are possible in consumer business, be it food, beverages, impulse foods and home and personal care, said T Krishnakumar, director at RCPL

Reliance Consumer Products plans to strengthen its presence in the non-food business in the second half of the year. In a video interview, T Krishnakumar, director at Reliance Consumer Products, speaks to Sharleen D’Souza about the company’s plans. Edited excerpts: 

Which categories is Reliance Consumer Products currently focusing on? 

We’re focused on four broad areas — beverages, branded staples, impulse foods, and home and personal care. Beverages and staples are scaling up rapidly, and we believe we now have a solid business proposition in both. Our model is built on recruiting consumers with high-quality, affordable products, and that approach is