Disney Star likely to rake in Rs 2,000 crore from ICC World Cup ads

The share of digital in the ad revenues may hit 50 per cent, say media planners

Disney Star is expected to earn a minimum of Rs 2,000 crore through advertising, with a 50-50 split between television and its OTT channel, Disney+ Hotstar, say media planners and advertising agencies dealing with the broadcaster for the upcoming ICC World Cup beginning on October 5.

However, the company is also expected to spawn cricket-based advertising around the World Cup of an equal amount on other forms of media -news channels, newspapers, social media, digital, amongst others, making it one amongst the most attractive properties for advertisers.

Disney Star controls both the digital as well as the broadcasting rights for