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India can be in top 5 mkts for Costa Coffee in 5 yrs: Philippe Schaillee

The Indian consumer is starting to shift from tea to coffee and then increasingly moving to premium coffee, he added

Philippe Schaillee, global chief executive officer, Costa Coffee
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Philippe Schaillee, global chief executive officer, Costa Coffee

Sharleen Dsouza Mumbai

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The Indian market, currently among the top 10 for coffee chain Costa Coffee, has the potential to climb into the top five in the next five years, according to its Global Chief Executive Officer Philippe Schaillee.
 
“We believe that with our current growth rates, we can get India into the top five. That’s an aspiration we’re going to pursue,” Schaillee said at a media roundtable.
 
He explained that India is among the top 20 coffee markets globally and is seeing double-digit growth — growth he expects to accelerate as Indian consumers increase their overall beverage consumption.
 
“The Indian consumer is