The Indian consumer is starting to shift from tea to coffee and then increasingly moving to premium coffee, he added
Coffee, and more specifically, specialty coffee, is pretty much at a tipping point, Nair said
For the test run, the beverage has been priced at Rs 230 for a 250 ml can and is being sold in Goa and some parts of Maharashtra
The brand opened its 150th store in India in New Delhi on Thursday
Coca-Cola India is expanding its network in rural areas, which nearly contribute 38 per cent to the overall business
The Atlanta beverage giant said the fourth quarter was the first time since the pandemic that away-from-home sales volumes exceeded 2019 levels
People hang out there for relaxation, leisure, romance, negotiations, fixing marriage and divorce, businesses, real estate deals, interviews, counselling, studies, projects, and what not
Experts say the 18-35 age group is among the key target groups of coffee chains in India
The $5.1-bn deal is the biggest purchase in 8 yrs for the world's largest beverage firm