Rs 5 lakh to Rs 5 crore: JSW Sports eyes golden deals for athletes

According to sources with inside knowledge, Neeraj Chopra has signed brand sponsorships with Under Armour, Gillette, Noise, Tata AIA Life Insurance, Swiss Tourism, and Limca Sportz

JSW Sports, the celebrity sports management agency of JSW Group, is currently assessing a range of deals, varying from Rs 5 lakh to Rs 5 crore, depending on the stature of the individual athlete and the scope of the sponsorship deal.

These deals encompass a wide spectrum, from product support to influencer campaigns, content partnerships, brand endorsements, and appearances.

The agency has also signed on Olympic gold medallist Neeraj Chopra and has already successfully closed three to four big endorsement deals for him.

JSW Sports also manages a roster of other athletes, which includes Avinash Sable (3,000m steeplechase), Parul Chaudhary