Large food firms start biting back to win market share from smaller players

Large food companies are winning back market share by making their offerings more affordable in order to compete with smaller players.

Small players typically enter the market when the commodity cycle enters into a downward territory and offer stiff competition to larger players with similar offerings at lower prices.

According to data by NielsenIQ, in the January-March quarter, small companies' volume growth was -4 per cent compared to larger companies who witnessed a volume growth of 8 per cent.

“In the food sector, smaller companies face challenges in maintaining price stability and consequently slower volume growth,” Roosevelt Dsouza, head of