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Ola Electric versus Ather: How their strategies are starkly different

Bhavish Aggarwal of Ola and Tarun Mehta of Ather appear to have a lot in common, until you see the sharp strategic differences

Bhavish Aggarwal of Ola and Tarun Mehta of Ather
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Bhavish Aggarwal of Ola and Tarun Mehta of Ather

Surajeet Das Gupta New Delhi
Over the years, Indian Institutes of Tech­nology (IITs) have churned out startup founders and billionaires. Two of them, Bhavish Aggarwal and Tarun Mehta, have more in common than the stamp of IIT.

Aggarwal, born 1985, is the founder of Ola Electric, India’s largest electric two-wheeler company with a market share of 31 per cent. He studied computer science at IIT Bombay and, while he was there, picked up some patents.
 
Mehta, four years younger, earned a dual degree in design engineering at IIT Madras, all the while dabbling in electric battery packs with his friend Swapnil Jain. The duo gave wing