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Reliance Consumer develops a sweet tooth chasing bittersweet growth

Though present in biscuits and namkeens, its immediate priority is grabbing a share of the Indian consumer's pocket change - via candies, chocolates, and toffees

Reliance Consumer, Reliance Group, FMCG, Toffee, chocolate
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Experts say the company’s strategy from the start was clear: Dominate. And it has the war chest to play the long game

Sharleen Dsouza Mumbai

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Reliance Consumer Products is in a sweet spot – and it intends to stay there.
 
Launched barely three years ago, the company has already entered the list of India’s top 10 fast-moving consumer goods (FMCG) players by revenue in the 2024-25 financial year (FY25).
 
After making headlines by acquiring Campa Cola in 2022 — and taking the brand overseas in under two years — Reliance Consumer Products quickly expanded into food and non-food categories under the ‘Independence’ brand. Now, it has trained its sights on a new frontier: Confectionery.
 
This marks the company’s third major focus area after gaining traction