RIL sets sights on frozen food market, takes another bite at dairy

Move aims at competition with Amul, Mother Dairy

After making its entry into carbonated beverages and home and personal care, Reliance Consumer Products (RCPL) is now putting together a plan to get into the dairy and frozen foods market.

However, it will focus on value-added products like curd, frozen desserts, ice creams, and flavoured yogurt.

This is the Mukesh Ambani-led company’s second entry into the dairy segment and it will directly compete with Amul and Mother Dairy.

According to a source in the know, the company may launch ice creams under the Independence brand beginning with Gujarat and is expected to start making them with a contract manufacturer