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Digital channels now account for 64% of Westlife Foodworld's sales

Westlife Foodworld is also nearly doubling its retail outlets from 361 currently to around 580-630 restaurants by 2027 with an investment of Rs 14 billion

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To put it into perspective, the McDonald’s franchisee is much ahead of the kerb compared to the country’s quick service restaurant (QSR) chains

Surajeet Das Gupta New Delhi

4 min read Last Updated : Aug 03 2023 | 10:42 AM IST

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McDonald’s franchisee, Westlife Foodworld, which operates in west and south India, has aggressively moved to digital channels which now account for 64 per cent of its total sales, up from 25 per cent just four years ago.

The sharp increase has been propelled by the threefold increase in sales through its self-ordering kiosks in Q1 2024. These are now available in each restaurant, replicating the brand’s global focus.

Its digital sales also include orders from its own apps (McDelivery specifically for India and the global app McDonalds) and third party delivery players such as Swiggy and Zomato, apart from others.

Topics : McDonald south india

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