Why Zomato's side ventures may outshine its core food delivery business

According to Deepinder, in some of these cities, Blinkit's GOV, which is growing at more than 80 per cent, is already more than Zomato's

Zomato, the online food and grocery delivery platform, managed to turn a profit for the second consecutive quarter, raking in Rs 36 crore in Q2 FY24 on the back of a seasonal uptick in food delivery order volumes, yet the company's side ventures may prove to be a safer bet for long-term growth.

Despite bouncing back from an industry-wide slowdown in food delivery two quarters ago, thanks in part to the adoption of its loyalty programme, Zomato Gold, the sustainability of this momentum remains uncertain.

Blinkit, Zomato's quick commerce arm, once a cash-draining venture, on the other hand, appears to