Flipkart's roots in Tier-II, -III cities will help qcom rollout: Biswas

We want to build a daily essentials platform and create a habit amongst customers to buy fresh fruits, vegetables, perishable items, etc., from Minutes, says Biswas

Flipkart Minutes, the quick commerce arm of ecommerce giant Flipkart, completed its first year this month. Despite being a late entrant to the field, the platform claims 50 million unique visitors, doubling every two months. In a video interaction with Udisha Srivastav, Kabeer Biswas, vice-president, Flipkart Minutes, talks about the company’s growth, its foray into Tier-II and Tier-III cities, and how it aims to differentiate in a competitive market. Edited excerpts:

 

 Flipkart Minutes completed a year this month. How has the journey been?

 

The past year has been phenomenal. In a year, Flipkart Minutes has become the fastest-growing quick commerce