E-commerce Companies

DealShare 2.0: Betting on the middle India shopper with a new strategy

After layoffs and founder exits, Tiger Global-backed startup rebuilds its model around value, convenience, lower-middle-class households

E-commerce giants adopt fiscal discipline to trim losses, stave off rivals

Firms are tightening spending, optimising supply chains, and expanding into smaller cities, positioning themselves for public listings as post-pandemic demand growth slows

Etsy names insider Kruti Goyal as new CEO, forecasts weak core sales

For the third quarter, Etsy posted GMS of $2.72 billion, down from last year's $2.92 billion and market estimate of $2.76 billion, per three analysts on LSEG

BigBasket logs strong festive sales as electronics category surges 500%

Along with BigBasket, other q-com platforms such as Instamart, Zepto, and Flipkart Minutes also registered a significant increase in sales compared to last year

Festival season e-commerce sales jump higher as GST cuts boost demand

Consumer behaviour this season reflects a bullish sentiment, fuelled by GST-enabled price reductions that have lowered costs in high-ticket categories such as electronics and pushed festive demand up 23-25 per cent across metropolitan and emerging markets. The GST reforms, effective from September 22 -- the first day of Navratri --reduced tax rates in several high-demand categories, including large-screen TVs, mid-range fashion and furniture, providing direct price benefits to consumers. These changes have not only lowered retail prices but also encouraged shoppers to look beyond tactical discount-hunting towards more aspirational purchases, lifting participation from tier 2 and tier 3 cities and stimulating growth in discretionary spending. According to market research firm Redseer, the reduction of GST on large TVs from 28 to 18 per cent led to a 6-8 per cent fall in retail prices, boosting demand for premium models. Fashion items priced below Rs 2,500 now attract just 5 per cent

Amazon doubles same, next-day deliveries in Assam amid rising demand

E-commerce major Amazon said it has doubled its product deliveries in the same and next day categories in Assam, while also registering an increase in demand for premium products. More than 10,000 sellers from Assam have also benefited through Amazon, reaching out to customers across the country, a company official said. "Amazon India is gearing up to meet rising customer demand in Assam, especially Guwahati, bringing customers unmatched value, speed and selection," Pallavi Singh, senior manager, Amazon Prime India, said here. She said this festive season, premium products in the Amazon fashion and beauty categories are being preferred by customers in Guwahati. "Watches and luxury beauty are seeing a 30 per cent year-on-year growth, driven by demand for metal strap digital and analog watches and moisture-rich beauty products. Demand for jewellery in Assam is also on the rise, growing 20 per cent year-on-year, with traditional Assamese designs continuing to be a customer favourite,"

Commerce ministry tells retailers to highlight discounts from GST rate cuts

The commerce and industry ministry has directed physical retail chains to prominently display and advertise discounts due to the recent GST rate rationalisation. In a communication to the Retailers Association of India, Department for Promotion of Industry and Internal Trade (DPIIT) said retailers should reflect the GST reduction in the receipt / bill as GST discount and major focus be given on high impact products. "Prominently display and advertise 'Discount due to GST' through their networks. For example - posters / flyers and ads (print, TV and online) through their own retail networks," it said. The department has also suggested that sales figure be monitored during this festive season and highlighted through various channels. Nearly 400 products - from soaps to cars, shampoos to tractors and air conditioners - will cost less when the rejig of the GST is effective from the first day of Navaratri on September 22. Starting September 22, the GST slab structure will change - 5 pe

Myntra partners with Vellvette Lifestyle to launch beauty brand for Gen Z

Fashion ecommerce retailer woos India's Generation Z consumers with hybrid skincare-makeup products

Myntra ramps up hiring ahead of flagship sale event, adds 11,000 roles

Seasonal hiring includes around 30% women as demand ramps up before Big Fashion Festival

Shift seen towards premium, wellness-led products in Chennai: Amazon

E-commerce major Amazon has witnessed a shift among customers towards premium and wellness-led products under its Fresh and Everyday essentials categories, the company said. In order to enhance its operations network, Amazon has opened two new fulfilment centres in Thiruvallur and Krishnagiri, aimed at helping sellers in the region to serve their customers efficiently. Commenting on the occasion, Amazon India, Director-Amazon Fresh, Srikant Sree Ram said, "The shift we are seeing in Chennai toward premium and wellness-led products reflects how customers are celebrating more mindfully and seeking quality in every purchase." "At Amazon Fresh, our focus is not only on offering this wide selection from premium fruits to wellness essentials, but also on ensuring customers can access them with the convenience of fast, reliable delivery. This combination of selection, quality and speed is what we believe makes Amazon Fresh and Everyday Essentials a trusted destination for festive shopping,

Flipkart creates 220k seasonal jobs in supply chain, logistics, delivery

E-commerce major Flipkart on Monday said it has created over 2.2 lakh seasonal job opportunities across supply chain, logistics, and last-mile delivery roles, ahead of the festive season. Additionally, Flipkart's logistics network will see 650 new festive-only delivery hubs in Tier 2 and 3 cities, according to a company statement. "In the lead-up to the festive season, Flipkart is scaling employment opportunities, infrastructure, and tech deployments across 28 states. With the creation of over 2.2 lakh+ job opportunities, expanded last-mile reach, and inclusive hiring across Tier 2 and 3 cities, Flipkart's ecosystem-first approach this festive season is built for scale," it said. This includes a 10 per cent rise in female hiring, and an additional focus on creating more festive job opportunities for PwD (persons with disabilities) individuals, Flipkart said. Earlier this month, Amazon India said it has created over 1.5 lakh seasonal work opportunities in its operations network of .

Flipkart's roots in Tier-II, -III cities will help qcom rollout: Biswas

We want to build a daily essentials platform and create a habit amongst customers to buy fresh fruits, vegetables, perishable items, etc., from Minutes, says Biswas

India's GST cuts to lift festive e-commerce sales by up to 20%: Executives

India's GST overhaul is expected to drive festive e-commerce sales higher by 15-20% in electronics and other categories, as lower tax rates put more money in consumers' hands

South India pulls clear in online FMCG adoption, says Nielsen report

Nielsen report states southern metros led with an 18.4% share

Rural demand continued to outpace urban in April-June period: NielsenIQ

India's FMCG market grew 13.9% in April-June, driven by rural demand, smaller packs, and e-commerce gains in metros, even as urban recovery narrowed the rural-urban gap

Swiggy adds Noon CEO to Board as SoftBank, Accel representatives exit

The food delivery giant moves to strengthen board independence following public listing

Udaan acquires retail technology startup ShopKirana ahead of IPO

Udaan has acquired ShopKirana in an all-stock deal, aiming to enhance its FMCG expertise, tech capabilities, and supply chain strengths as it prepares for an IPO in the coming years

60% users say e-commerce platforms block negative reviews: Survey

As India nears 900 million internet users, e-commerce platforms face scrutiny over fake or censored reviews, with calls for mandatory government enforcement of BIS standards

Ecommerce, social platforms told to halt online firecracker sales in Delhi

The Delhi Police has written to e-commerce and social media platforms directing them to immediately cease the listing and delivery of firecrackers in the national capital, an official said on Friday. The action follows directions issued by the Delhi government through an order dated December 19, 2024, and the observations made by the Supreme Court on May 6, 2025, in the matter of MC Mehta vs Union of India and Others, which reiterated the need to curb air pollution caused by firecrackers. In a written communication, the Crime Branch of Delhi Police directed all e-commerce and social media platforms to take immediate steps to ensure compliance with the firecracker ban in the national capital. The platforms have been asked to delist all firecracker-related products and disable the purchase option for customers located in Delhi. They have also been instructed to activate location-based restrictions to prevent any sales or deliveries of firecrackers within the city, Special Commissioner

Zepto set to raise $500 mn in new funding round, valuation to touch $7 bn

Zepto's $450-500 million funding round is likely to be led by General Catalyst and Avenir, with efforts to boost Indian ownership ahead of its IPO by attracting domestic investors