India a very vibrant market, have to think like startup: Nestle India CMD

By the end of the year, we will digitise entirely from supply planning to distribution, says Manish Tiwary, chairman and managing director, Nestle India

Nestlé India, the maker of Maggi noodles and KitKat, has seen a change in the corner officer after a decade. Manish Tiwary, chairman and managing director, speaks with Akshara Srivastava about his vision for the fast-moving consumer goods (FMCG) major, the changes he hopes to drive, and the company’s growth vectors. Edited excerpts:

 

You have returned to the FMCG world after an almost decade-long stint at Amazon. How has the landscape changed from your time at Unilever? 

I’ve spent almost the entirety of the last decade watching the rise of direct-to-consumer brands. Fifteen years ago, creating a national brand within