Maggi Noodles

Brand Maggi stronger than ever as Nestle India gears up for new leader

Brand consultants agree that Maggi has transcended its product category

Maggi revival architect Narayanan to bow out after 26 yrs with Nestle group

Throughout his career with the Nestle group, Narayanan has held numerous international leadership roles, spanning markets - Thailand, Cambodia, Myanmar, Laos, Vietnam, Egypt and more

India is largest market for Maggi noodles, 6 billion servings sold in FY24

Nestle India also noted that it sold 4.2 billion fingers of popular chocolate KitKat, making India its second-largest market

Nepalese billionaire who sold 'Wai Wai' aims to list India unit by 2026

Chaudhary Group launched the Wai Wai noodle four decades ago in Nepal's capital Kathmandu, and has since grown to become India's third largest brand

FMCG companies likely to cash in on Korean noodles trend in India

According to the latest data shared by consumer intelligence firm NielsenIQ, the size of the Korean noodles market has surged from ₹2 crore in 2021 to over ₹65 crore in 2023

Nestle to sell 40 gm Maggi packets for Rs 10 to expand market share

Price points such as Rs 5 and Rs 10 are easier to remember and are perceived as being affordable by customers

Nestle Q1 preview: PAT may rise up to 14% YoY, say analysts

Nestle Q1 preview: Raw material prices have started inching up, however, cost optimisation measures should aid Ebitda margin expansion of 120 bps YoY, said analysts at Edelweiss Financial

Nestle India gains 3% in subdued market; trades at four-month high level

The country's largest food company, Nestle India, is planning to avail the Union government's production-linked incentive scheme to boost exports.

War of words: ITC, Nestle redraw the battle lines after HC ruling

The Madras High Court rejects a petition by ITC and lets Maggi use the word magical in its branding. Will the ruling lead to a fresh war of words?

ITC and Nestle can't claim monopoly over noodle brands: Madras HC

The order was issued in a dispute filed by ITC alleging that Nestle India has used the expression 'Magical Masala' for its instant noodles brand Maggi in 2013.

Being safe for consumption to a healthy snack: The remaking of Brand Maggi

Brand Maggi has come out all guns blazing in the years since the ban

Nestle in damage control, to launch media blitz on safety of Maggi noodles

In the campaign, Nestle would publish a series of advertisements in all leading national newspapers informing the consumers about the safety of Maggi Noodles and the outcome of the lab test reports

Maggi fails lab test again, UP imposes Rs 45 lakh fine on Nestle India

According to authorities, it had collected the samples last year in November and sent them for lab test, which had found ash content above the permissible limits of human consumption

Maggi case to be heard on July 19

The arguments over whether Maggi noodles is safe for consumption are to be heard on July 19, the Supreme Court said on Tuesday. Earlier in the day, a laboratory in Mysuru gave the test reports it conducted on 16 Maggi noodle samples to the SC. The SC in December had directed the CFTRI laboratory in Mysuru to submit complete test report on Maggi noodles to determine whether Maggi contains any harmful elements for human consumption.The food major, fighting against the Union government over alleged substandard quality of its flagship brand argued that since monosodium glutamate (MSG) originates from natural sources, its presence in Maggi cannot be termed artificial. Incidentally, the Food Safety and Standards Authority of India recently came out with a notification regarding the same. The regulator asked its food commissioners, in charge of different states, not take action against food manufacturers for presence of MSG in their noodles and pastas, unless there is mislabelling.

Maggi Noodles: Reclaiming faith in an instant

A new Maggi advertisement harps on nostalgia, loss and the joy of rediscovery as a middle-aged man tries to impress his wife with his cooking skills