Market for AI PCs is in India's smaller cities: Asus India's Arnold Su

From gaming dominance to AI PCs, ASUS aims to be India's No. 1 laptop brand by going deeper into districts and positioning itself as a trusted home-grown choice

ASUS, the Taiwanese computer hardware and electronics giant, aims to be the top laptop brand in India. Indian customers must regard the company as a home brand, said Arnold Su, vice-president, consumer & gaming PCs, ASUS India. Su, in a video interview with Pranjal Sharma, spoke about laptops, the creator economy and artificial intelligence personal computer (AI PC). Edited excerpts:

 

You’re a global company which has been in India for 20 years. How has been the journey?

 

It's a great journey. That's why I'm here for 14 years and I also got Adhaar Card now. Before I came to India,