Friday, December 12, 2025 | 03:37 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch
What is Asus?

Asus

About Asus

What is Asus?

Headquartered in Taiwan, Asus is a computer hardware and consumer electronics company that was established in 1989 by T H Tung, Ted Hsu, Wayne Hsieh and M T Liao — all hardware engineers at Acer. The company began with computer motherboards but now offers desktop computers, notebooks, smartphones, networking equipment, monitors, projectors, graphic cards, optical storage devices, Wi-Fi routers, servers, workstations and tablets. It is also developing virtual and augmented reality products, internet of things (IoT) devices, and robotic technologies. In 2018, Asus introduced Zenbo, a smart home robot designed to provide assistance, entertainment, and companionship to families.
 
In 1995, six
...
Read More

Latest Updates on Asus

After ROG debut, Microsoft expands revamped Xbox experience to PCs, tablets

Microsoft has begun rolling out revamped Xbox experience to PCs and tablets, enabling a full-screen interface for game browsing and launches, previously limited only to select handhelds

Image
Updated On : 24 Nov 2025 | 3:14 PM IST

Tech Wrap Nov 18: OPPO Find X9 series, Kodak TVs, Dolby Vision on Instagram

OPPO launches Find X9 series. Kodak launches MotionX QLED TVs. Instagram now supports Dolby Vision on iOS. OnePlus 15R launch. ASUS ExpertCenter P500 SFF, P400 AiO series. iOS 26.2 beta 3

Image
Updated On : 18 Nov 2025 | 8:03 PM IST

ASUS ExpertCenter P500 SFF and P400 AiO series launched: Check price, specs

ASUS has launched the ExpertCenter P500 SFF and P400 AiO lineup for businesses in India, featuring 13th-Gen Intel processors and DDR5 memory support

Image
Updated On : 18 Nov 2025 | 4:29 PM IST

After ASUS ROG Ally gaming handhelds, MSI Claw gets Xbox console-like UI

Microsoft expands its Xbox full-screen experience to the MSI Claw, in a move to bring console-style navigation to more Windows handhelds

Image
Updated On : 03 Nov 2025 | 4:33 PM IST

ROG Xbox Ally review: Asus' handheld is Xbox first, but with Windows quirks

ROG Xbox Ally has a familiar Asus handheld gaming console design, but with better comfort, cooler thermals, and longer battery life. Its Microsoft Windows-based Xbox UI though needs more polish

Image
Updated On : 31 Oct 2025 | 12:26 PM IST

Tech Wrap Oct 7: Asus ROG Xbox Ally, HMD Touch 4G, Vivo V60e launched

Asus ROG Xbox Ally series pre-orders. HMD Touch 4G 'Hybrid Phone launched. Vivo V60e 5G launched. Moto G06 Power 4G launched. WhatsApp message translation feature

Image
Updated On : 07 Oct 2025 | 8:03 PM IST

Asus ROG Xbox Ally series available for pre-orders, price starts at ₹69,900

Pre-orders for ASUS ROG Xbox Ally and Ally X are now live in India, with prices starting at Rs 69,990 for Ally and Rs 1,14,990 for Ally X

Image
Updated On : 07 Oct 2025 | 2:59 PM IST

Asus ROG Xbox Ally series pre-orders in India begin October 7: Details here

Pre-orders for ASUS ROG Xbox Ally and Ally X handheld gaming consoles in India will begin on October 7, ahead of their official launch on October 16. Pricing for both models has not yet been revealed

Image
Updated On : 06 Oct 2025 | 10:50 AM IST

Market for AI PCs is in India's smaller cities: Asus India's Arnold Su

From gaming dominance to AI PCs, ASUS aims to be India's No. 1 laptop brand by going deeper into districts and positioning itself as a trusted home-grown choice

Image
Updated On : 29 Sep 2025 | 5:11 PM IST

Asus eyes 30% monthly growth in consumer laptop business in 2025

Overall, for the industry, the growth in the consumer laptop segment is likely to remain at 10-15 per cent year-on-year for every month until December 2025, Arnold Su said

Image
Updated On : 25 Aug 2025 | 12:05 AM IST

Asus launches Vivobook S16 AI PC, Chromebook CX15: Check price, specs, more

Asus launches the Vivobook S16 AI PC with OLED display and Qualcomm Snapdragon X chip priced at Rs 79,990, and the Chromebook CX15 with Intel Celeron processor at Rs 19,990

Image
Updated On : 08 Aug 2025 | 2:01 PM IST

ASUS launches Vivobook 14 with Qualcomm Snapdragon X chip: Price, specs

ASUS Vivobook 14, an AI PC with a dedicated Copilot button, is now available for purchase from Flipkart at a starting price of Rs 65,990

Image
Updated On : 22 Jul 2025 | 12:00 PM IST

Tech wrap June 26: Sony Bravia 5, WhatsApp AI summaries, ASUS Chromebook

Sony Bravia 5 mini LED TV launched. WhatsApp's AI summaries feature. ASUS Chromebook CX14 launched. OnePlus customer service in India. Vivo X Fold5 debut. Nothing Phone 3. OPPO Reno 14 series

Image
Updated On : 26 Jun 2025 | 8:03 PM IST

ASUS Chromebook CX14 launched in India starting at Rs 18,990: Check specs

ASUS's new Chromebook CX14 targets students and educators with a lightweight design, 100GB cloud storage, and automatic backup support

Image
Updated On : 26 Jun 2025 | 1:11 PM IST

ASUS TUF F16, ROG Strix G16 laptops with Nvidia RTX 5050 launched: Details

ASUS launches the TUF F16 at Rs 1,24,990, refreshed and new ROG Strix G16 models at Rs 1,44,990 and Rs 1,59,990 in India, respectively. All three models are now available for purchase

Image
Updated On : 25 Jun 2025 | 12:12 PM IST

ASUS launches new ROG, TUF series gaming laptops: Check price, details

ASUS TUF F16 starts at Rs 1,44,990, TUF A16 at Rs 1,69,990, ROG Strix G16 at Rs 1,69,990, and ROG Zephyrus G14 at Rs 1,84,990.

Image
Updated On : 11 Jun 2025 | 1:00 PM IST

Asus unveils ROG Ally handheld gaming consoles: What's new in 2025 models

Asus and Microsoft announce ROG Xbox Ally, Ally X handhelds with full-screen Xbox mode, AMD chips, and haptic feedback-launching during 2025's holiday season

Image
Updated On : 09 Jun 2025 | 10:55 AM IST

Asus launches ROG, TUF series desktops and all-in-one PCs: Price and specs

Powered by Intel Core processors, ASUS' ROG and TUF series gaming desktops come equipped with dedicated Nvidia GeForce RTX GPUs

Image
Updated On : 27 May 2025 | 1:25 PM IST

Asus ExpertBook P3 review: Enterprise-focused Windows 11 laptop on budget

The Asus ExpertBook P3 features a durable build, a functional screen, a spill-resistant backlit keyboard and touchpad, and a comprehensive selection of legacy and modern I/O ports

Image
Updated On : 27 May 2025 | 10:38 AM IST

Tech Wrap April 24: ASUS's Vivobook, Sennheiser HD 505, WhatsApp's feature

ASUS Vivobook with Intel chips launched. Sennheiser wired headphones. WhatsApp announces privacy feature. Ray-Ban Meta Glasses to debut in India.

Image
Updated On : 24 Apr 2025 | 8:03 PM IST