Business Standard
What is Asus?

Asus

About Asus

What is Asus?

Headquartered in Taiwan, Asus is a computer hardware and consumer electronics company that was established in 1989 by T H Tung, Ted Hsu, Wayne Hsieh and M T Liao — all hardware engineers at Acer. The company began with computer motherboards but now offers desktop computers, notebooks, smartphones, networking equipment, monitors, projectors, graphic cards, optical storage devices, Wi-Fi routers, servers, workstations and tablets. It is also developing virtual and augmented reality products, internet of things (IoT) devices, and robotic technologies. In 2018, Asus introduced Zenbo, a smart home robot designed to provide assistance, entertainment, and companionship to families.
 
In 1995, six years after it was incorporated, Asus became the world’s leading motherboard maker. It is Asus that is credited with making Taiwan the leader it is in the global computer hardware business. In 1996, the company went public and started trading on the Taiwan Stock Exchange. In 2000, it established its service centres in the Netherland, China, US, Czech Republic, Australia and Japan. Subsequently, in 2006, the company also established its sub-brand Republic of Gamers (ROG) to design and develop products for gamers. Under the sub-brand, the company launched its first gaming-grade motherboard ROG Crosshair.
 
In 2008, Asus restructured its operations by splitting into three independent companies — Asus, Pegatron and Unihan Corporation. Asus focused on applied first-party branded computers and electronics; Pegatron became an original equipment manufacturer of motherboards and components. And Unihan Corporation focused on non-PC manufacturing such as cases and moldings. In the last leg of the same year, the company became a member of the Open Handset Alliance to deploy compatible Android devices.
 
Asus’ first-generation Android operating system-based smartphones were launched in 2014. These smartphones were powered by Intel processors, not the ARM processors which most other Android smartphones used. The company’s Zenfone line-up of smartphones faced a legal hurdle in India and the Delhi High Court in 2019 directed it to stop selling its smartphones under Zenfone brand. This forced the company to launch its 2019 flagship smartphone the Asus Zenfone 6 as Asus 6z in India.

Latest Updates on Asus

Asus launches ZenBook Duo laptop in India at Rs 159,990 onwards: Details

2 min read Last Updated :Apr 16 2024 | 1:27 PM IST
Image
Asus opens pre-bookings for ZenBook Duo in India, launch set for April 16

2 min read Last Updated :Apr 09 2024 | 5:40 PM IST
Image
MSI Claw vs ROG Ally: Comparing Windows 11-based handheld gaming consoles

3 min read Last Updated :Mar 15 2024 | 3:35 PM IST
Image
ASUS launches 2024 Zenbook S 13 OLED, Vivobook 15 laptops in India: Details

2 min read Last Updated :Mar 13 2024 | 3:52 PM IST
Image
ASUS Chromebook CM14 launched in India: Know price, specs, and more

2 min read Last Updated :Feb 07 2024 | 2:20 PM IST
Image
Asus ROG Phone 8 Pro gaming-focused smartphone now available on Vijay Sales

2 min read Last Updated :Jan 26 2024 | 10:14 AM IST
Image
ASUS launches Zenbook 14 OLED laptop in India: Know price, specs, and more

2 min read Last Updated :Jan 24 2024 | 4:01 PM IST
Image
CES 2024: Asus joins eyewear tech race, unveils AirVision M1 smart glasses

2 min read Last Updated :Jan 11 2024 | 2:18 PM IST
Image
ROG Phone 8 Pro: Asus announces India pricing of gaming-focused smartphone

2 min read Last Updated :Jan 10 2024 | 1:31 PM IST
Image
Asus ROG Phone 8 series brings AI features, 3x telephoto, and more: Details

2 min read Last Updated :Jan 09 2024 | 10:54 AM IST
Image
ASUS ROG Phone 8 Ultimate to get 'Pro' with design changes: Report

2 min read Last Updated :Dec 15 2023 | 4:20 PM IST
Image
ASUS prepares to unveil ROG Phone 8 in January at Consumer Electronics Show

2 min read Last Updated :Dec 14 2023 | 10:49 AM IST
Image
ASUS launches Chromebook Plus CX3402 in India: Know price, specs, and more

2 min read Last Updated :Dec 12 2023 | 4:28 PM IST
Image
ASUS ROG Phone 8 with improvements 'beyond gaming' coming soon: Details

2 min read Last Updated :Dec 11 2023 | 10:57 AM IST
Image
ASUS launches ExpertBook series laptops with 13th Gen Intel Core processors

3 min read Last Updated :Nov 08 2023 | 2:51 PM IST
Image
ROG Ally review: Asus' handheld gaming device is good, but not perfect

5 min read Last Updated :Oct 06 2023 | 9:41 AM IST
Image
Our investments in India will grow in double digits: Asus GM Peter Chang

4 min read Last Updated :Sep 20 2023 | 10:45 AM IST
Image
Asus Zenfone 10 launched on June 29, check features, price, and more

2 min read Last Updated :Jun 30 2023 | 4:17 PM IST
Image
Asus to launch ROG Ally handheld gaming device in India on July 7: Details

2 min read Last Updated :Jun 21 2023 | 1:08 PM IST
Image
Asus launches A5 Series desktop with Intel i5, price starts at Rs 94,990

2 min read Last Updated :Jun 20 2023 | 4:33 PM IST
Image