Gaming firms craft new strategies to cash in on gameplay, scale reach

To monetise casual games, Indian gaming studios and publishers are crafting high-stake strategies, putting player stickiness at the core, as they chase scale at home and the global market. 

 

At the heart of the monetisation game, companies are betting on two pillars: In-app purchases and revenue from advertising. 

 

While in-app purchases hinge on strong user retention and take time to build momentum, advertising may offer quicker returns but often at the cost of disrupting gameplay, which may hurt immersion of gameplays. 

 

From a casual gamer’s perspective, experts say that sachet-style pricing could resonate well in the Indian market.

 

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