IndiaMART InterMESH Limited was incorporated as a public limited company on September 13 1999. The Company received the certificate for commencement of business from the RoC on October 27 1999. Prior to incorporating the Company Dinesh Chandra Agarwal Managing Director and one of the Promoters was engaged in the business of operating the website www.indiamart.com through InterMESH Systems a sole proprietorship firm. Pursuant to an agreement dated January 1 2000 the Company acquired the assets and liabilities (including the website www.indiamart.com) as appearing in the balance sheet of InterMESH Systems as on December 31 1999 from Dinesh Chandra Agarwal for a consideration of Rs.100 million paid in the form of 8000000 Equity Shares and 2000000 10% non-cumulative redeemable preference shares of the Company issued to Dinesh Chandra Agarwal. IndiaMART is India's largest online B2B marketplace for business products and services with approximately 60% market share of the online B2B classifieds space in India in fiscal 2017 according to the KPMG Report. The Company primarily operates through its product and supplier discovery marketplace www.indiamart.com or IndiaMART. Its online marketplace provides a platform for mostly business buyers to discover products and services and contact the suppliers of such business products and services. IndiaMART had an aggregate of 325.8 million 552.6 million and 723.5 million visits in fiscals 2017 2018 and 2019 respectively of which 204.8 million 396.9 million and 550.3 million comprised mobile traffic or 63% 72% and 76% of total traffic respectively.The Company refers to sellers of products and services listed on its IndiaMART marketplace as suppliers and suppliers that subscribe to paid services on IndiaMART as paying subscription suppliers. The Company refers to each visitor to IndiaMART including among others each separate visitor from the same business entity or establishment for whom the company obtains basic identifying and contact information as its registered buyer. As of March 31 2019 the company had 82.70 million registered buyers and it had 5.55 million supplier storefronts in India. These Indian supplier storefronts had listed 60.73 million products as of March 31 2019 of which 76% of goods comprised products and 24% were services. The Company refers to an enquiry placed by buyers on IndiaMART through telephone SMS email or by posting an RFQ as a business enquiry. The Company counts business enquiries received by a supplier including each receipt of the same business enquiry by multiple suppliers as a business enquiry delivered. A total of 156.84 million 289.98 million and 448.97 million business enquiries respectively were delivered to IndiaMART suppliers in fiscals 2017 2018 and 2019. For the years ended March 31 2018 and 2019 the company had 52.59 million and 72.52 million daily unique buyer requests respectively of which 52% and 55% were repeat buyers calculated on the basis of the past 90 days respectively.IndiaMART provides a robust two-way discovery marketplace connecting buyers and suppliers. Buyers locate suppliers on its marketplace including both Indian small and medium enterprises or SMEs and large corporates by viewing a webpage containing the supplier's product and service listings or a supplier storefront or by posting requests for quotes called RFQs or BuyLeads. Its marketplace offerings from which buyers can search for and view product and service listings cover a widespread range of industries spread across India rather than relying on a single target industry or type of geography. As of March 31 2019 the company had organized its listings across 54 industries.IndiaMART provides an effective and trusted platform to help businesses leverage the power of the internet to increase their market reach and conduct commerce. According to the KPMG Report the growth in internet penetration across India is helping companies move their businesses online and reach out to a larger customer base. Its online marketplace is particularly relevant in India which unlike many other countries has no major multi-brand or multi-category offline retailer of scale for business products and services.Furthermore according to the KPMG Report the growing B2C e-commerce market has led to a large number of sellers bringing their businesses online which is leading to the B2B e-commerce market gaining traction as well. Given the ticket sizes associated with B2B and wholesale transactions the opportunity for B2B e-commerce is even higher as compared to B2C e-commerce market according to the KPMG Report. Its online marketplace capitalizes on this opportunity by helping buyers gain access to a national pool of suppliers comprehensive product and supplier information in a standardized format and greater transparency in prices. Its online marketplace also provides suppliers with cost-effective ways to reach new buyers across geographies.Using its reservoir of supplier/buyer behavior and preferences data the company is able to deploy analytics to implement behavioral data based algorithmic matchmaking on its platform thereby ensuring much more relevant discovery of products and services. This leads to an increase of repeat buyers on its platform. For the year ended March 31 2019 the company had 55% repeat buyers calculated on the basis of the past 90 days. In addition as 39% of the suppliers as of March 31 2019 on its platform have acted as buyers of other products and services in the last 12 months a virtuous cycle of user engagement is established leading to a self-sustained traction in trade enquiries.The Company's online marketplace is accessible through desktop and mobile-optimized platforms and apps on personal computing and mobile devices. Its IndiaMART mobile website together with IndiaMART mobile app accounted for 63% 72% and 76% of total traffic to IndiaMART for fiscals 2017 2018 and 2019 respectively.