PC Jeweller Ltd was incorporated on April 13 2005 as a private limited company under the name `P Chand Jewellers Private Limited'. Further the name of the company was changed to `PC Jewellers Private Limited' on October 16 2007 and `PC Jeweller Private Limited' on December 9 2009. The company was converted into a public limited company on August 2 2011 following which the name was changed to `PC Jeweller Limited'.PC Jeweller is a leading jewellery company in India in the organized jewellery retail sector. It has developed a strong brand in north and central India. The company offers a wide range of products including gold jewellery diamond jewellery and other jewellery including silver articles with a focus on diamond jewellery and jewellery for weddings.The company operates more than 50 showrooms under the PC Jeweller brand located across 23 cities in north and central India with an aggregate area of approximately 164572 sq.ft. In addition to the sale of jewellery through it's showrooms the company also sells gold and diamond jewellery through online sales on it's website. It also exports gold and diamond jewellery on a wholesale basis to international distributors in Dubai and Hong Kong. During 2013 the company has invested Rs 175 crore to buy gold and diamond jewellery stocks for six new retail outlets and proposes to infuse another Rs 225 crore next quarter for further expansion. During 2014 the company has incorporated a new wholly owned subsidiary namely Transforming Retail Private Limited. As on date the Company have two wholly owned subsidiaries namely PC Universal Private Limited and Transforming Retail Private Limited. The company also opened its showroom at Bareilly (UP). During 2015 the company signs deal with Blue Nile and also opened its 54th showroom and 1st showroom in Yamuna Nagar.